نوع مقاله : مقاله کامپیوتر
نویسندگان
1 دانشگاه سمنان
2 گروه علم اطلاعات دانشگاه سمنان
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The aim of this research is to present a model for designing tourism applications based on user experience. In this context, a qualitative analysis of the strengths and weaknesses of tourism applications and websites was conducted.Data were collected through semi-structured interviews with users of these platforms. To ensure the validity of the research tool, confirmation was obtained from experts in tourism and user experience design, and their feedback was used to refine and improve the survey instrument. Additionally, to ensure the reliability of the research, a transparent methodology and coding by multiple researchers were employed to guarantee the reproducibility of the results. Data analysis was conducted using Maxqda software. The findings indicate that key factors in user experience include service quality, access to accurate and complete information, and simplicity of the user interface. Users also emphasized features such as price comparison, fast loading speed, and trustworthiness. On the other hand, issues such as incomplete information, intrusive ads, and poor customer support were identified as the main weaknesses. The discussion and conclusion of this research suggest that improving service quality, reducing intrusive ads, and enhancing customer support can increase user satisfaction and assist developers of tourism applications and websites in delivering an optimized user experience. The results of this research indicate that improving service quality, reducing intrusive ads, and enhancing customer support can help increase user satisfaction and aid developers of tourism applications and websites in providing an optimized experience
کلیدواژهها [English]
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