ترکیب روش های فرایند تحلیل سلسله مراتبی فازی و تاپسیس فازی برای انتخاب تامین کنندگان (مطالعه موردی: شرکت تبلیغاتی)

نوع مقاله: پژوهشی

نویسندگان

دانشگاه سمنان

چکیده

یکی از مسایل مهم در طراحی یک زنجیره تامین، مساله انتخاب تامین کننده است. پیچیدگی این مساله در حقیقت به این دلیل است که هر کدام از تامین کنندگان قسمتی از معیارهای خریدار را برآورده می کنند و انتخاب از میان آنها در واقع یک مساله تصمیم گیری چندمعیاره (MCDM) است که نیاز به یک رویکرد ساختار یافته و سیستمی دارد. در این مقاله ضمن پرداختن به صنعت خاص تبلیغات دو معیار جدید برای ارزیابی تامین کنندگان ارائه شده است. همچنین یک روش ترکیبی، با تلفیق تکنیکهای فرآیند تحلیل سلسله مراتبی (AHP) فازی و تاپسیس (TOPSIS) فازی به منظور ارزیابی تامین-کنندگان در این صنعت پیشنهاد شده است. هر یک از این دو روش دارای مزایا و معایبی هستند. سعی شده است نحوه تلفیق این دو روش به گونه ای باشد که بتوان از مزایای هر دو روش استفاده نمود. علت استفاده ار تئوری فازی در این روش ترکیبی، کیفی بودن پارامترهای تاثیرگذار و کاهش خطا در کمی کردن این پارامترهای کیفی به مقادیر کمی می باشد.

کلیدواژه‌ها


عنوان مقاله [English]

A Combination of Fuzzy AHP and TOPSIS Method for the Supplier Selection Problem (Case Study: Advertising Company)

نویسندگان [English]

  • Mohammad Ali Beheshtinia
  • Vahid Nemati-Abozar
چکیده [English]

One of the most important aspects of designing a supply chain is the matter of supplier selection. It’s a complicated issue because suppliers should satisfy some criteria and ranking those leads to a MCDM problem. Therefore, a structured and systematic approach is required to solve this problem. In this article, we address supplier selection problem in advertising industry and propose two new criteria. Correspondingly, in order to evaluate suppliers in the industry a hybrid approach is proposed which combines fuzzy AHP with fuzzy TOPSIS techniques. Each method has its cons and pros we try to use the advantages of the both methods in the proposed hybrid approach. On the other hand, the related parameters in this decision making problem are qualitative. Some errors could happen in transformation of the qualitative parameters to quantitative ones. Accordingly, in transforming procedure we use fuzzy theory to reduce these errors.

کلیدواژه‌ها [English]

  • MCDM
  • Supplier selection
  • Fuzzy logic
  • AHP
  • TOPSIS
 
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